Noticias

Jordi Rider Scrambler

Jordi Silva is a photographer, filmmaker and scrambler motorcycle enthusiast based in Cartagena, Spain. His passion for motorcycles, photography and visual storytelling comes together through his personal brand, Jordi Rider Scrambler. Inspired by the roads, landscapes and freedom of motorcycle culture, Jordi creates authentic lifestyle content with a distinctive cinematic and photographic style. His work focuses on capturing the character of the journey, combining motorcycles, adventure and everyday life through carefully crafted imagery. As an Aethia Brand Ambassador, Jordi brings his visual perspective and passion for motorcycle culture to the Aethia community, showcasing the brand naturally through his rides, adventures and creative work.

Raul Regueiro. The Road, His Harley, His Story.

Born into a life connected to the world of motorcycles, he began exploring the roads of Catalonia from a very young age—from the coastal roads hugging the Mediterranean to the mountain passes leading to the Pyrenees. After experiencing various types of motorcycles, including track days, he eventually found his way to the world of Harley-Davidson custom motorcycles. It was then that he discovered the character and power of the brand, along with the vibrant community that surrounds it. Today, he rides his beloved Harley-Davidson, White Pearl, a motorcycle that represents his passion for the road and the culture that comes with it.

Ruling the streets!

We are thrilled to have Javier Ng officially join the Aethia family.A member of Dragon Riders motorcycle group, Javier Ng is a dedicated two-wheel enthusiast and a thrill seeker by nature, thriving strictly in adrenaline filled environments. Javier's arrival as a brand ambassador marks an important turning point for Aethia. His input will provide a fresh perspective as we continue to invest in our watch designs with a new motorsports focused approach.

Tony Perera joins the Aethia.

Tony's intense passion for scrambler motorcycles and a good sense of style is an inspiration to his huge social media fanbase, who follows him through every outdoor riding adventure around the beautiful landscapes around The Canary Islands of Spain. He has participated in the Distinguished Gentleman's Ride, an annual charity event to raise funds and awareness of men's health. Through our work with Tony, we will expand our reach and brand presence allowing millions across the globe to experience the world of Aethia.

Concientización sobre el Parkinson

Usmahn Shah is a multi-sports influencer and Youtuber. He has dedicated his entire life to sports has been deeply involved in the active development of our watches since the 2023. He was diagnosed with Parkinson's Disease at the age of 40, a neurodegenerative disorder that has been gradually taking away his ability to move. Nonetheless, Usmahn's sheer determination and self-discipline has made him unstoppable. He currently hosts @GoProGoalieUzi. a Youtube channel where he shares his passion for sports and the outdoors, all while raising awareness of Parkinson's and helping others by promoting an active lifestyle. Join Usmahn in his journey, as he overcomes all the challenges that comes with this debilitating disease.