Aethia Watch Company LLC (collectively “Aethia Watch Company USA” “our” “we” or “us”) values and respects the privacy of its customers and visitors. While operating our business and interacting with you, we collect, use, and share personal information as disclosed in this privacy policy (“Privacy Policy”).

This Privacy Policy provides you with detailed information about how Aethia Watch Company USA and its subsidiaries, divisions, affiliates, brands, and other companies that link to this Privacy Policy collect, use, share, and protect your information, and describes your choices and rights. This Privacy Policy also applies to information we receive from business partners and other third parties. We encourage you to read this Privacy Policy carefully and if you have any questions to contact us using the methods listed below.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. Any changes will be reflected in a revised policy posted on the website: https://www.aethiawatch.com/ (“Site”) and we will alert you that there has been a change by updating the “Revised” date displayed on the Privacy Policy. If Aethia Watch Company USA determines that such changes materially affect your privacy rights, we will provide additional notice to you.

COLLECTING YOUR INFORMATION

We may collect information about you in a variety of ways, including when you provide information directly to us or when you visit our Site. We may also collect information about you from trusted third-party partners, such as data brokers and social networks. The categories of information we collect, including in the last 12 months, include:

Information You Provide to Us: This is information that you choose to provide in connection with creating an account, providing content on the Site, or other activities in which you participate on the Site. Categories of information you provide us include purchase information (such as date of purchase, items purchased, and purchase amount), contact information (such as your name, email, phone number, and residential address), feedback and customer support conversations, and any other information you choose to provide to us.

Information We Collect About You: This is information that our servers automatically collect when you contact us or visit, use, or browse the Site, and information that we collect about you from our trusted third-party partners. Categories of information we collect about you, including in the last 12 months, include: email address, home address, device information (such as your IP address, your operating system, browser version; language preferences, referring URLs, country, location) and browsing information (such as the pages you visit on the Site, the dates and times you visit the Site, information about how and when you use our Site, and other technical information). If you access the Site from a mobile device, we will collect information about the type of mobile device you use. We do not collect any “sensitive personal information” or “sensitive data” as these terms are defined under applicable law.

USING YOUR INFORMATION

We process information for business and commercial purposes in accordance with the practices described in this Privacy Policy. Our business purposes for collecting and using information, including in the last 12 months, include the following:

- Help increase the efficiency and operation of our business.

- Deliver and improve our products and services.

- Manage our business.

- Monitor and analyze usage and trends to improve our business and the user experience.

- Generate a personal profile of you to make future engagement more personalized.

- Identify visitors to our Site for marketing purposes.

- Perform the functions and services our clients request.

- Send you confirmations, updates, alerts, administrative messages, and otherwise facilitate your use of the Site.

- Request feedback and contact you about your use of our services or our clients' services.

- Respond to your emails.

- Compile statistical information and analyses, which we may use internally and/or provide to third parties.

- To support our customers and their interactions with you through our Services.

- Market our services to you.

- Deliver information to you that you request or that we think may be of interest to you such as articles, news, or information about various promotions.

SMS MESSAGING

By signing up to any of our promotional lists, you are giving your express permission to Aethia Watch Company USA and their agents or vendors the right to contact you with targeted advertising materials by email, text message (SMS), telephone or cellphone, including the use of automated, predictive, programmable, or similar dialers or dialing software, or any other means of communication we may utilize to provide promotional offers. Your consent is not a condition of purchase. To the extent applicable, you expressly acknowledge that you are solely responsible for all charges billed by your mobile service provider. If you no longer wish to receive promotional communications by email, please follow the unsubscribe link located at the end of an email message. If you no longer wish to receive text messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from Aethia Watch Company USA.

The Site uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

SHARING YOUR INFORMATION

We may share the categories of information described above with third parties that perform services for us or on our behalf. The categories of these third parties may include service providers and suppliers, business and marketing partners, advertising networks, data analytics providers, social networks, and other parties in connection with business transfers and for legal, safety, fraud prevention, and enforcement reasons.

We may share your information with these third parties for the following business purposes:

- Operate and Improve our Business: We share your information with third party service providers that help us provide our services to you, increase the efficiency of our business, and improve our products and services.

- Analytics: We may allow selected service providers to use tracking technology on the Site, which will enable them to collect information about how you use the Site over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, identify visitors to our Site, and better understand your online activity.

- Marketing Management and Customer Service: We may share data with third-party providers that help us perform marketing activities, identify visitors to our Site for marketing purposes, and provide customer support services. We do not control these third parties.

- Transfer of Assets: If we reorganize or otherwise transfer some or all of the Site or our assets to another organization (such as in the course of a merger, dissolution, or liquidation), your information may be shared with the transferee; however, we will ask the transferee to honor commitments we made in this Privacy Policy.

- Security and Fraud: We allow third parties to receive information from our users to provide both security and fraud protection to Aethia Watch Company USA. We do not control these third parties or how information is used.

- Required By Law: We may share your information as permitted or required by any applicable law, in response to a subpoena or other legal process, or as we deem necessary to investigate or remedy any actual or potential violation of our policies or to protect the rights, property, and safety of Aethia Watch Company USA or others as we deem appropriate.

- Sharing Data: In order to support tailored advertisements, offers, or content that you may find interesting when you browse the internet, we may share the personal information that you provide to us or that we collect about you with our trusted third-party partners that support online advertising, data co-operatives, mobile advertising, data analytics, social media engagement, advertising networks, or any other activity that may be considered cross-behavioral advertising or direct marketing.

COOKIES, WEB BEACONS, AND TRACKING TECHNOLOGIES

The Site uses cookies, web beacons, and other tracking technologies to collect, use, and share your information with third parties as described in this Privacy Policy. These technologies are useful for storing your preferences and settings, enabling you to sign-in, gathering information such as browser type and operating system, providing interest-based advertising, combating fraud, analyzing how our Site or services perform, and fulfilling other legitimate purposes.

Cookies used on this Site may include: (1) required cookies used to perform essential Site functions, such as storing your preferences and settings; (2) social media cookies to show you ads and content based on your social media profiles and activities on other websites; (3) analytics cookies to better understand how you use the Site and to improve our Site and services; (4) advertising cookies to show you ads that are relevant to you. If you previously provided information to us, a unique identifier in the cookie may associate the information collected via the cookie with your information. We may share aggregate cookie and tracking information that does not directly identify you with third parties.

Some content on the Site may be provided by third parties that use cookies in conjunction with other tracking technologies to collect information about you when you use the Site, which enables them to provide targeted advertising to you. We do not control these third parties’ tracking technologies or how they may be used. We may display certain advertising offers on the Site or allow service providers, advertisers, ad networks, or other third parties to advertise on the Site. Additionally, we may use third-party software to serve ads on the Site, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies, web beacons, or similar tracking technology to help manage and optimize your online experience with us.

Some cookies and similar technologies on our Site may be used by our third-party partners or service providers to associate your activities on our Site with other personal information they or others have about you, such as your email or home address. We (or our third-party partners or service providers) may send marketing communications to these email or home addresses. You may opt out of receiving advertising from Retention by visiting https://app.retention.com/optout.

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to disable or reject cookies. Be aware that disabling or rejecting cookies could affect the availability and functionality of the Site or certain portions of the Site. Please note that we may still use information we’ve collected from cookies prior to you disabling them; however, we will not collect any further information from the disabled cookies.

POLICY FOR CHILDREN

We do not use the Site to solicit information from or market to children under the age of 18. By using the Site, you represent that you are at least 18 years of age. We encourage parents and legal guardians to monitor their children’s internet usage and to instruct their children never to provide personal information through the Site or any other website without parental consent. If you believe a child has provided personal information to us via the Site, please contact us, and we will use reasonable efforts to locate and delete the information.

DO NOT TRACK SIGNALS

Do Not Track (“DNT”) is a privacy preference that users can set to have their Internet browser automatically send a signal to our online and mobile resources to request we not track browsing activity across different sites. There is, however, currently no universal standard for sending and receiving DNT signals. As such, we cannot promise that we respond to all DNT signals, but we do recognize and respond when required by applicable privacy laws such as when HTTP header fields or Java objects are used.

SUBMITTING INFORMATION FROM OUTSIDE THE UNITED STATES

We control and operate the online and mobile resources from within the United States of America (the “U.S.”). Information collected through the Site may be stored and processed in the United States or any other country in which our vendors or we maintain facilities. Similarly, the English language version of this Privacy Policy is the controlling version regardless of any translation you may attempt.

LINKS TO OTHER WEBSITES AND THIRD-PARTY PRACTICES

This Site may contain links to third-party websites. It is our intent to provide links only to other quality websites. However, we have no control over these linked websites or for that matter any third parties. Any information collected by websites other than the Site is not covered by this Privacy Policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites that may be linked to or from the Site. We encourage you to read the provisions of privacy policies on other websites before providing them with your personal information.

YOUR PRIVACY RIGHTS

Aethia Watch Company USA takes privacy seriously. Where applicable, data subjects have certain rights which they can request for Aethia Watch Company USA to fulfill. These requests can be made by either the data subject or an authorized agent. These rights include:

- The Right to Know: You have the right to request that Aethia Watch Company USA disclose the personal data that Aethia Watch Company USA has collected about you.

- The Right to Correct: You have the right to correct any information that Aethia Watch Company USA about you.

- The Right to Delete: You have the right to request that Aethia Watch Company USA delete information that it maintains about you, subject to certain exceptions.

- Right to Opt-Out of Targeted Advertising: You have the right to request that Aethia Watch Company USA opt you out of targeted advertising.

- The Right to Opt-Out Of Your Personal Information Being Sold or Shared: You may opt-out of Aethia Watch Company USA sharing or selling your information by contacting us at info@aethiawatch.com.

ADDITIONAL PRIVACY RIGHTS FOR RESIDENTS OF CALIFORNIA, COLORADO, AND VIRGINIA

The Right to Know: Residents of California, Colorado, or Virginia have the right to know certain information about our data practices in the preceding 12 months. Specifically, you have the right to request the following from us: the categories of personal information we have collected about you, the categories of sources from which the personal information was collected; the categories of personal information about you we disclosed for a business purpose or sold; the categories of third parties to whom the personal information was disclosed for a business purpose or sold; the business or commercial purpose for collecting or selling the personal information; and the specific pieces of personal information we have collected about you.

Additional Rights: You have the right to complain to a data protection authority about our collection and use of your information. For more information, please contact your local data protection authority. You also have the right not to receive discriminatory treatment by us for the exercise of any of your rights.

Right to Appeal (Virginia and Colorado residents only): If you make a request to exercise any of the applicable data access rights and we are unable to comply with your request, you may request to appeal our decision. To appeal any data privacy request decision, please contact us by emailing us at info@aethiawatch.com with the subject line “Data Access Request Appeal.” If after you complete the appeal process with us, you are still not satisfied with our response, you may contact your Attorney General to file a complaint.

HOW TO EXERCISE YOUR PRIVACY RIGHTS

In order to exercise any of the rights detailed in this Privacy Policy, please contact us at info@aethiawatch.com. We may require additional information from you to help us verify your identity and process your request. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us. If we are unable to verify your identity, we may deny your requests to know or delete.

Exercising your rights under this section will not result in any discrimination by Aethia Watch Company USA. We will treat you the same as any other user. If you disagree or dispute a decision that has been made on the scope or application of the rights described in this clause, you may appeal this decision by contacting us at info@aethiawatch.com. You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

RETENTION PERIOD

Aethia Watch Company USA shall only store the information we collect for as long as it is necessary to complete the commercial purposes for which it was collected. This is determined by considering the purposes for which it was obtained in accordance with applicable laws. Our retention period is based on: (1) the nature of our relationship with the data subject and (2) any legal obligations we are bound to fulfill.

CONTACT US

If you have questions or comments about this Privacy Policy, please send us an email at info@aethiawatch.com. If you prefer, you may also contact us via physical mail at: Aethia Watch Company, LLC100 Pine St, Suite 1250San Francisco, California, 94111