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Aethia was founded on October 21st of 2023 in Burlingame, California with the mission to bring reliable and durable wristwatches for those who demand the best in their constant pursuit of excellence.
Aethia's first titanium watch prototype started as a 3D concept with an aim to create a lightweight sports watch for outdoor activities based on proven and tested designs. And thus, the Aethia Activa was born; packed with features without sacrificing aesthetics and build quality.
In the Aethia Family since the 2023, Usmahn Shah is Aethia's first brand ambassador and the host of "GoProGoalieUzi", a Youtube channel dedicated to his passion for sports and nature, and a platform to educate and spread awareness of Parkinson's Disease while promoting an active lifestyle.
Usmahn's sheer determination and self-discipline is an inspiration to all of us at Aethia, and his input has been valuable and instrumental during the development of our watches.
Aethia headquarters is relocated for the first time in early 2025 to the city San Francisco. This event marks a new beginning for the company and becomes an opportunity to materialize more ambitious projects ahead.
Among the biggest changes for Aethia in 2025, is the name change of the Aethia Activa to Aethia Pulsiq. Choosing a different name for our first titanium model was a necessary move in order to adapt to different markets and to avoid confusion with products offered by other brands.
This change was accompanied by further refinement in design, aesthetics and performance, as well as the unveiling of new model variants.
With the arrival of Javier Ng as Aethia's second brand ambassador, the company's focus has shifted to not only fit those who demand the best in performance for sports and outdoor activities but also those who demand a timepiece capable to keep up with a lifestyle driven by speed and adrenaline.
With this renewed brand identity, Aethia is set in its mission to break all trends with disruptive designs, seeing every challenge as a great opportunity to realize great design ideas to captivate new enthusiasts and seasoned hobbyist alike.
"At Aethia, we believe in the power of ambition and the pursuit of greatness. In unleashing your inner fire and embarking on a journey of self-discovery. In pushing ourselves to the limits. Welcome to our family, where challenges are embraced, and dreams come to life."
Albert Wu
Founder of Aethia Watch Company USA.
